Introduction
At The ExtraCare Charitable Trust (ECT), they are pioneering AI-driven innovations to empower tenants in our retirement villages, significantly enhancing tenant satisfaction, independence, and operational efficiency. Their award-winning Smart Market Project demonstrates the tangible benefits of integrating accessible, user-friendly technology into social housing. This case study was also short-listed in the Housing Digital 2025 AI Awards.
About ECT
ECT is a UK-based not-for-profit organisation dedicated to providing high-quality retirement living solutions. Since 1988, ECT has developed 20 retirement villages and smaller housing schemes across the Midlands and southern England. Their mission is to create vibrant, supportive communities that promote independent living, active lifestyles, and enhanced well-being for people over 55. The charity reinvests all surpluses into improving housing, care, and support services for residents.
AI-Powered Independent Living Solutions
Understanding the practical needs of their residents, they established an Innovation Apartment at Solihull Retirement Village to serve as a testbed for accessible smart devices, enhancing residents' independence and well-being.
Aligning Strategic and Operational Priorities
Their AI initiative addresses both strategic and operational goals relevant to our key stakehol...
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