Building Trust in AI and Data Use for Social Housing: Camden Council’s Approach*

Introduction

In an era where data and artificial intelligence (AI) are increasingly shaping public services, local councils must ensure that their use of technology aligns with ethical principles and community needs. Camden Council has taken proactive steps to build resident trust in AI and data usage by developing a Data Charter—a framework for transparent and responsible data management.

This case study explores how Camden Council engaged residents in shaping its approach to data ethics, with a particular focus on social housing. By prioritising transparency, accessibility, and ethical considerations, the council has set a precedent for how public sector organisations can responsibly use AI to improve housing services and resident engagement.

Engaging Social Housing Leaders and Residents in Ethical Data Use

Camden Council recognised that social housing leaders, including board members and CEOs, as well as residents, must be actively involved in shaping data and AI strategies. The Data Charter was co-developed with a diverse panel of stakeholders to ensure it aligns with real-world housing needs and operational challenges.

For, a busy housing CEO focused on modernising their housing association while ensuring compliance and return on investment (ROI), the Data Charter provides a structured approach to integrating AI responsibly. By embedding clear oversight mechanisms and demonstrating value for money, Camden’s strategy reassures leaders that AI implementation is both ethical and practical.

For board members overseeing housing strategy and compliance, ...