About us

We are George Powell and Peter Lunio, the founders of the company. Previously we worked for RSM (formerly Baker Tilly for over 10 years) leading their Social Housing consultancy practice and we also delivered their successful Back Office Benchmarking (BOB) service which at its height had 50 clients. We have worked in the sector for over 10 years and Peter recently presented at 2018 NHF National Finance Conference.

We recognised at the time that the sector was primarily using the data from current sector benchmarking service providers merely as a compliance tool, whilst many of our BOB clients were also looking for data that provided them with more performance improvement insights.

So, in 2016, we developed a peer performance comparison service utilising the tools developed by analytics specialists. We left RSM and launched IwP because that’s what we try and do, provide insights with a specific performance improvement purpose. We have recruited a specialist Data Scientist, Mikel Llakmani, to help us apply analytical techniques to support our analysis.

Our aim and motivation is to try and provide you with meaningful validated information about the performance of your association, to help you improve.